“I used 254 Flooring for flooring for a large duplex as well as kitchen tile work. Warren and Luis are excellent and I would highly recommend them. They did a fantastic job at a fair price”
Factory-Direct Flooring for Central Texas
Floors to your door for less than you can buy them at the store.
Waco + Liberty Hill Locations
Collection-Specific Warranties
Certified Options Available
Pet-Friendly
Kid-Friendly
Serving Homeowners and Contractors Across Central Texas and the North Austin Corridor
Factory-direct from our Waco and Liberty Hill locations — Waco, Temple, Killeen, Hewitt, Georgetown, Cedar Park, Round Rock, Leander, Austin, and nearby markets.
Shop Factory Direct Flooring
From everyday value to premium waterproof lines — see the real range, then pick what fits your project and budget.
SALE
Tallulah Gorge Rigid Core Flooring
12mil wear layer
$2.25/sq. ft.
$64.53 per box$70.50
28.68 sq. ft. per box
SALE
River View Select USA Rigid Core Flooring
20mil wear layer
$2.39/sq. ft.
$56.50 per box$60.50
23.64 sq. ft. per box
SALE
Glacier Gorge Rigid Core Pro Stone Grain Flooring
20mil wear layer
$2.49/sq. ft.
$59.76 per box$60.50
24 sq. ft. per box
Lake Lanier Rigid Core Luxury Vinyl Flooring
22mil wear layer
$2.79/sq. ft.
$62.61 per box
22.44 sq. ft. per box
SALE
Ventura Premium WPC Engineered Vinyl Flooring
20mil wear layer
$3.50/sq. ft.
$82.46 per box$90.50
23.56 sq. ft. per box
SALE
Royal Sands Premium Rigid Core Flooring
28mil wear layer
$3.49/sq. ft.
$65.86 per box$70.50
18.87 sq. ft. per box
Visit Our Texas Showrooms
Two Texas locations, built to serve both the Waco market and the Liberty Hill, Georgetown, Cedar Park, and Round Rock corridor equally.
Room Visualizer
See It In Your Room Before You Buy
Upload a photo of your space and preview flooring options before choosing samples or ordering.
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Shop by Lifestyle
Find floors that fit your life
Pet-Friendly
Scratch-resistant floors built for furry friends
Kid-Proof
Durable floors that handle spills and thrills
Waterproof
Perfect for kitchens, bathrooms, and basements
High-Traffic
Built to last in busy homes and businesses
Commercial
Heavy-duty floors for retail and offices
View All Flooring
Browse our complete collection
Shop NowWhy 254 Floors Beats the Big Brands
"Most flooring companies build crap floors and do well at marketing. We're the opposite. Great floors, now with great marketing."
Get quality flooring at 50%+ lower prices than traditional retail. We cut out the middlemen and ship factory-direct to your door.
Product-Specific Quality
Compare the construction, wear layer, thickness, warranty, and certifications stated for each collection.
Certified Options
Review the certifications and indoor-air-quality details stated for each product before you choose.
Uniclic® Locking
Patented Uniclic locking system. DIY-friendly, no glue needed, lifetime lock guarantee.
Factory-Direct Pricing
No big-box markup and no high-pressure salespeople. Just great floors available through our Texas showrooms or delivered to your door.
Not Sure Which Floor is Right for You?
Take our 60-second quiz and get personalized recommendations based on your lifestyle, budget, and needs.
Take the Floor Finder QuizSee & Feel It Before You Buy
Order free samples delivered to your door. No commitment, no credit card required.
1
Browse & Select
Choose up to 5 samples from our collection
2
We Ship Free
Samples arrive at your door in 3-5 business days
3
Compare & Decide
See the quality in your space, your lighting
Warranty Options
Coverage varies by collection
Certified Products
See each product for details
Detailed Specifications
Compare construction and performance
Two Texas Locations
Waco and Liberty Hill
Verified on Google
What Verified Customers Say
These reviews preserve the customer’s wording from the official Google Business Profile API, with paragraph spacing normalized for the page. Ratings and totals can change, so each location links to its current Google listing.
“I recently met Warren through a referral from a business partner. Throughout the entire process, he showed phenomenal care in helping us select our flooring. Luis and his installation crew did a superior job with the installation, removal of the old carpet, and a complete cleanup. We also recently worked with them on another project and had a great experience with our flooring selection as well. Highly recommended.”
“We just had Luis and his team put LVPF in our house. The process from sales to installation was friendly and easy. They laid our 1300 sqft space with transitions and quarter round in a day-and-a-half. The team was efficient and respectful and did a great job. The cost was about 2/3 of what other companies were quoting.”
Ready to Transform Your Space?
Order free samples today and experience the quality for yourself. No commitment required.